H1- Search topic phrase
H2- description
Immediate value section (don’t skip this)
Quick answer / summary
Or bullet list of key takeaways
Example:
“Here’s a simple daily caregiving checklist you can follow…”
Main content (structured, skimmable)
Clear H2 sections
Short paragraphs
Bullet points > long text
Think:
“Step 1”
“What to watch for”
“Common mistakes”
👉 You’re designing for exhausted caregivers, not readers with coffee and time
pick either
Highlighted tip section
or
a downloadable PDF…
or both.
Soft product bridge (critical for Mike)
Not salesy. Just natural.
Example:
“If you’re managing this across notes, texts, and memory, CG Notes keeps everything in one place…”
👉 This is where conversion starts
Internal links (SEO glue)
At least 2–4:
Other resource pages
Relevant feature pages
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